Thoughtless Acts? By Jane Fulton Suri + IDEO. In our business 'innovation' is an enormous buzz word right now. It is seen as "critical" for business growth. And so we spend a lot of time behind closed doors in 'think-tanks' and 'deep dives' with highly respected industry experts discussing the 'future' of this, or 'huge opportunities' in that. This diminutive book humbly suggests that clues, if not answers are in plain sight - in the "subtle way we adapt, exploit and react to things in our environment; things we
do without thinking."
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